OAK INTERACTIVE - Key Persons


Ayda Maritiza Calvo

Job Titles:
  • SEO Manager
As OAK's SEO Manager, Ayda is experienced in developing and executing SEO strategies to enhance organic search rankings and drive traffic to websites, specifically focusing on optimizing local business listings on platforms such as Google My Business. By conducting insightful keyword research, she identifies relevant, high-value terms used in GMB content creation and optimization. Ayda is responsible for overseeing and reporting key SEO performance metrics, providing detailed insights and recommendations for continuous improvements for all of OAK's clients.

Catherine Arwen

Job Titles:
  • Social Media Manager
Catherine is a dreamer with a curious spirit and experience in implementing social media strategies for brands, activations, and corporate engagement. Her journey has led her to excel as a Social Media Manager and Community Manager, enabling her to understand the community's needs on social media platforms. Dedicated to conveying the voice of brands and enhancing their digital presence, Catherine's greatest passion lies in creating communities and fostering interaction between OAK's users and customers through social media. In her free time, you'll find her hiking in the mountains and connecting with nature.

Dan Tasset - CEO, Chairman

Job Titles:
  • CEO
  • Chairman

Daniel Castro

Job Titles:
  • Account Executive
Daniel is a native entrepreneur motivated by a desire to excel. He has driven growth for many Colombian companies' offline marketing activities over the last five years. Firms like Corferias, Lego, Fresenious, Fenalco, Super Ricas, and others talk about their successes working with Daniel. He is passionate about his work and in his free time enjoys playing soccer.

Humberto Velasquez

Job Titles:
  • Country Manager
Humberto brings over 9 years of digital experience. He has overseen activity in 19 countries for P&G Cosmetic brands such as Gucci, Hugo Boss, Dolce & Gabbana, Lacoste, Max Factor and CoverGirl. Aside from the great work in this segment Humberto is solid when it comes to generating results. He spent 4 years leading digital growth strategies for Dell in Colombia. On his free time, Humberto likes to travel.

Isaac Ayala

Job Titles:
  • Creative Director
  • Design Director
  • Designer
Isaac is Creative Director and Sr. Designer with OAK Interactive and has worked at some of Houston's leading design firms including Origin, Brand Extract and Giles Design in San Antonio, Texas. Isaac has done award-winning work with worldwide clients including Nalco Champion, Ecolab, Kobelco, Terex and hundreds of local and regional brands in Texas and Oklahoma as well as worldwide brands in Canada, Switzerland and Germany. His work that has included logos, packaging and print design has won American Advertising Federation Addy Awards, Business Marketing Association Lantern Awards and has been published in the Logo Lounge book series. He holds a Bachelor's of Fine Arts degree in Visual Communications from the University of Houston.

Karen Espitia

Job Titles:
  • Ad Operations Specialist
Karen is a disciplined professional with over nine years of experience, during which she has excelled as a Team Leader and Quality Auditor. Her extensive experience includes database management for customer acquisition, handling customer queries and complaints (PQR), and orchestrating the implementation and optimization of digital campaigns for renowned brands such as Claro, Colsanitas, and Jazztel, among others. Throughout her professional journey, Karen has played a key role in achieving results and improving digital processes for optimal efficiency. In her current role as Ad Operations Specialist at OAK Interactive, Karen leverages her broad experience and skills to ensure the flawless execution of online advertising campaigns. Her commitment to staying abreast of industry trends and implementing best practices aligns seamlessly with OAK Interactive's objectives, making her a valuable asset to the team. Outside of work, Karen enjoys spending time with her family and indulging in her favorite pastime, binge-watching series.

Mark Hayden - CMO

Job Titles:
  • CMO
  • Partner
Mark oversees the creative and daily operations at OAK. Prior to OAK, he founded Breakfast at 12, a full-service agency that was frequently mistaken for a restaurant. Prior to that, he held various leadership positions with both agencies and clients including Sysco, eRealty.com and Farouk Systems. He has created award-winning marketing for clients such as Sysco, Casa Ole, Joe's Crab Shack, Houston Saturn Retailers, eVgo, CHI, BioSilk and more. He thinks that everyone is capable of creativity; you just need the right blow to the head.

Moses Robles - CEO, Founder

Job Titles:
  • CEO
  • Founder
Moses has a long and successful run in the digital marketing industry, through companies such as MediaCom, GroupM, Grey Worldwide, Beyond Interactive and Lopez Negrete, Moses has developed and implemented digital strategies for nearly 20 years with brands such as Tea Forte, Fuddruckers, Panasonic, Mary Kay, Dell, eBay, Hotels.com and The Houston Museum of Natural Science, among others. On his free time, Moses enjoys playing pickleball & tennis.

Nelson Aguirre

Job Titles:
  • Ad Operations Director
Nelson has more than 8 years of experience managing digital platforms. His leadership and skills in data management have led him to boost the growth of major brands such as Nestle LatAm, P&G LatAm among others. He is a specialist in content optimization techniques and optimization platform management. Nelson spends most of his free time with family & friends doing what he likes the most; making people laugh.

Paula Parker

Job Titles:
  • Ad Operations Specialist
Paula is a professional with 2 years of experience in customer service, having closely collaborated with renowned companies such as Amazon and Sutherland. Throughout this period, she has gained valuable knowledge in digital technologies and competently handled various platforms. Her expertise extends to website development and features, standing out for her ability to work effectively as part of a team and demonstrate a positive attitude to fulfill assigned tasks. Outside of her professional endeavors, Paula finds her passion in art, particularly enjoying drawing. She also dedicates her free time to watching movies, providing a balance between her commitment to work and her creativity in the world of visual arts

Tommy Oddo

Job Titles:
  • Development Director
  • Director of Website Development
Tommy Oddo is development director at OAK and has been designing and coding digital media before websites were a thing. In fact, he designed and developed the first official websites for some of Houston's largest companies including Houston Lighting & Power, Kent Electronics, Weingarten Realty Investors, and others. He also served as the Director of Web Design for Prodigy, a national consumer online service, and as the Interactive Creative Director for Tocquigny Advertising, one of the Top 20 interactive agencies in the U.S. He has worked with national clients such as ACT, AMD, Caterpillar, Dell Computer, Guadalupe Valley Electric Coop (GVEC), Seagate, Shell, Spiceworks, Sprint, and others. As a digital and print designer, Tommy's work has been featured in "Shockwave Studio: Designing Multimedia for the Web", "Easy Lingo for Macromedia Director", "Print's Best Booklets and Brochures" and "Creativity". Tommy spends most of his spare time breaking tractors, mending fence posts, and learning tricks from his Vizsla, Roux.