PARACHUTE

PARACHUTE is the brand name of an integrated design, manufacturing and retailing organization that has, since 1977, marketed its PARACHUTE products on all five continents... In a Vogue magazine interview, Madonna named PARACHUTE as one of her three favorite fashion sources. PARACHUTE was the outfitter of choice for Madonna and her group, and over a quarter of all the performers, in the Live-Aid concerts telecast around the world... PARACHUTE became the badge of honor for actors, architects, designers, and sports figures who regularly visited the PARACHUTE stores. The company made many of the designs available in less-costly fabrics and larger production runs in subsequent seasons to serve the department store markets around the world.

Also known as: Parachute World