GRAPHIC FLOW DESIGN - Key Persons
Our client, Lianne Doucet is a life coach and professional home organizer. She came to us to re-brand her business with a new design. She was using the brand name Authenticity 101 with the name representing an important tenet of her coaching sessions about living life authentically. She wanted a brand design that represented both her coaching and home organizing services. During our client meetings it became clear to both her and us that to her clients' "she is the brand" and that her own name should be primary with Authenticity 101 used a secondary brand name or slogan.