SOUTHSOUTHWEST

SouthSouthWest is an independent brand and culture studio. We work with pioneering brands on culture-defining projects that speak to the moment. We stand for new frontiers, new perspectives and new voices... A brand and culture studio founded in 2007 in Melbourne, Australia. We work with some of the world's leading organisations in their most critical moments. From the iPhone 1, through to the blockchain and web3, we have always viewed technology and creativity as powerful forces that go hand in hand... KeepCup, The world's first barista standard reusable coffee cup. Since first naming the product and developing the brand identity in 2009, SouthSouthWest have worked across all aspects of KeepCup's global brand presence. KeepCup has gone on to sell an estimated 10 million cups globally, and prevented roughly eight billion disposable cups entering landfill.

Primary location: Clifton Hill Australia