STUDIO98 - Key Persons


Abdul Jamal

Job Titles:
  • Senior Developer
Abdul Jamal, is a dedicated father and husband who resides in a small village in Pakistan. His passion for computers dates back to 2001 when he first started exploring the domain. He pursued his studies in computer science and has been working in the industry for the past 14 years while continuously honing his skills and expanding his vision. As a programmer, Abdul is always exploring new technologies and embracing new challenges. He is committed to learning and adapting to stay on top of the latest trends and advancements in the field.

Angela Lucero

Job Titles:
  • Financial Operations Specialist

Anson Ashby

Job Titles:
  • VP of Establishment

Arham Saqib

Job Titles:
  • Senior Developer
Meet Arham, a computer science graduate hailing from Pakistan, with an undeniable passion for technology. Arham is a full-stack developer, and his superpower is his ability to persevere and never give up.

Bret Storey

Job Titles:
  • Creative Director
Meet Bret! A creative designer from Johannesburg, South Africa, who has not one, but two diplomas under his belt. With expertise in graphic and web design, as well as multimedia, animation, and sound editing, this designer is a true master of his craft. He began designing at the young age of 13, when his father would send him graphs to redraw for a popular local publication. Over the past 20 years, he has worked with various innovative print and web companies, gaining valuable experience along the way. He also had the opportunity to mentor learners through various Seta programs.

Challan Jarrett

Job Titles:
  • Account Manager
Challan is a completely self-taught graphics and web designer. His talent and tenacity led him to work in the design field for 8 years until making the switch to project management 4 years ago. His combined background of design and management along with his communication skills and teamwork make him the perfect fit here at Studio98. He brings these crucial elements together, seamlessly, to care for clients and ensure their projects are carried out with the utmost attention to detail.

Claudio Machiné

Job Titles:
  • Artist
  • Director of Account Services for Rave Retailer and Fast Growth
Claudio, his artist and comic-book-loving wife and their quirky Yorkie, Layla, live in sunny South Africa. He's the son of Italian and Portuguese immigrants and, thus, speaks fluent Portuguese. He is a voracious reader and loves history and amateur archaeology and has even been on several dig sites around Southern Africa.

Danielle du Bruyn

Job Titles:
  • Account Manager
Danielle excels in client management, crafting profit-driven strategies. She ensures positive outcomes and rewarding partnerships. With expertise in marketing and social media, she boosts profits effectively. Danielle's proactive approach drives success for clients and the company.

David Lively

Job Titles:
  • Member of the Executive Team
  • CFO / CRO
David hails from Ohio and currently resides in the sky-high mountains of Colorado & the flatlands of Florida when Colorado snows him out. He is the epitome of an entrepreneur with over 30 years of experience owning, running and selling companies and helping others do the same. In addition, he serves on 13 business and non-profit boards of directors. He built the 23rd largest retail home furnishings company in the USA, and sold it to a publicly traded company in 2001. He then founded a Software as a Service (SaaS) ecommerce company with partner Rafferty Pendery and together they've grown it to over 3000 customers in 46 states and 6 countries globally. While he is passionate about business, the most important work in his life is his incredible and happy 31 year marriage to wife, Amy, and the raising of their daughter Emma.

David Vargas

Job Titles:
  • VP of Support

Emma Lively

Job Titles:
  • President of Rave Retailer

Hana-li Pendery

Job Titles:
  • Member of the Executive Team
  • Owner / Chief Branding Officer
Hana-li was born in Manhattan, New York and grew up traveling the world with her mother. She now lives in the beach haven of Clearwater, FL with her husband and business partner, Rafferty. In an ever changing landscape of culture, art and technology, Hana-li looks for the universal specificity that unites us in being human. Reminding people to stay true to themselves amid the constant bombardment to fit in, she believes that being unique is what makes us whole and what ultimately unites us. As an internationally acclaimed artist, public speaker and co-owner of Studio98, her passion lies in inspiring and helping clients (and all people) to achieve their full potential in all areas of their lives. "We can always change our destiny and the world around us…sometimes we just need to be reminded." With so many people fighting for a spot in the world, Hana-li and Rafferty have simply made their own.

Hanan Zahid Dar

Job Titles:
  • Senior Software Engineer
As a Senior Software Engineer, Hanan manages a custom project called MAKH v2, a powerful tool that provides true visibility into your business operations and staff management. This web-based application allows you to monitor and manage various aspects of your business from anywhere in the world, ensuring you stay informed and in control at all times. Hanan oversees the development and enhancement of MAKH v2, ensuring it meets the highest standards of performance, security, and user experience. His expertise and dedication ensure that the tool continues to evolve, offering advanced features and capabilities that help businesses operate more efficiently and effectively.

Hannes du Bruyn

Job Titles:
  • Junior Account Manager

Hannes Van Den Berg

Job Titles:
  • Support Manager
Meet Hannes! He was born and raised in Johannesburg, South Africa and is passionate for helping people and watching his friends and family succeed. From a young age, he developed a love for technology and mechanics and has nine years of experience in the IT industry. Although he has worked in a variety of departments within the IT industry, he finds that working within support is the highlight of his career. He's a quick learner who enjoys gaining new skills not just to improve his work life, but also to help those around him.

Jaen Saunders

Job Titles:
  • Account Manager

Juan Jansen

Job Titles:
  • Software Project Manager
Juan is an attentive and strategic account manager who resides in South Africa. With extensive experience in relationship building, he excels at effective communication and maintaining strong partnerships. He can also be your go-to guy when it comes to technical mattersas he has quite the experience in full-stack development and technical support (We're talking head of IT and Development and Technical Support). Ultimately, his natural ability to connect with clients on a personal level and ensure their satisfaction is what set him apart.

Jyoti Bora

Job Titles:
  • Support Assistant
Jyoti is a passionate and dedicated software developer with a thirst for knowledge and exploration. His passion for learning and exploring new ideas led them to specialize in web development, continuously expanding their skills and knowledge since 2010. Jyoti is committed to developing elegant, secure, and high-performing web applications, always seeking out the latest technologies and techniques to achieve this goal. When not working on web development projects, Jyoti loves to spend his free time reading, learning new languages, and indulging in creative pursuits such as writing and art. His natural curiosity and willingness to explore new areas of interest continuously inform and inspire his work, helping him stay ahead of the curve and deliver exceptional results.

Kimberly Stewart - CMO

Job Titles:
  • Director of Marketing
  • Marketing and Sales Have Been My Career Focus for 28 Years. I Enjoy Leading Sales Teams to Major Success 's through Training, Workshops and Mentorship

Louise Ackermann

Job Titles:
  • Account Manager

Marvi Hermano

Job Titles:
  • Support Manager

Meet Hayder Ali

Job Titles:
  • Scientist from Sahiwal
  • Senior Team Leader
Meet Hayder Ali, a talented computer scientist from Sahiwal, Pakistan. With 7 years of experience working with computer programs and new technologies, Hayder is a skilled full-stack developer. With Studio98, Hayder appreciates the company's culture of accepting new challenges and learning new things every day. He takes pride in being a part of the team and enjoys collaborating with his colleagues to achieve common goals. With a passion for technology and a commitment to excellence, Hayder is always seeking out new opportunities to expand his skills and expertise in the field.

Meet Robyn

Job Titles:
  • Assistant
Meet Robyn, a talented finance assistant with years of experience in finance and accounting. She is skilled in various accounting software and has experience with bookkeeping, payroll processing, and budget management. Robyn is committed to providing exceptional service to her clients and helping them achieve their financial goals.

Melissa Klidies

Job Titles:
  • VP of Finance

Nabeel Ahmed

Job Titles:
  • Senior Full Stack Developer
Nabeel is a highly skilled and accomplished web developer who is making waves in the world of web development. With over 7 years of experience under his belt, Nabeel has proven himself to be an expert in React, Redux, Vue, Laravel, php, Javascript, Typescript, and more. He was born in a small town in Okara and now resides in the vibrant city of Islamabad, where he continues to push the boundaries of web development.

Nidhi Srivastava

Job Titles:
  • Agile Project Manager
Nidhi lives in Vancouver, Canada, and has a deep-seated passion for agility. As an Agile Project Manager, she excels at balancing agility with structured project oversight, ensuring successful execution from inception to delivery while driving measurable business value. From the onset, she was drawn to the role of a strategic enabler-aligning teams, stakeholders, and business objectives to meet project goals efficiently. With her proactive approach and adaptive mindset, Nidhi focuses on optimizing workflows, managing risks, and ensuring project success through continuous alignment with business priorities. Since taking on the role, she has found fulfillment in leading cross-functional teams, coordinating with stakeholders, and ensuring projects stay on track, within scope, and deliver tangible outcomes. She thrives in an environment where she can bridge the gap between strategy and execution, leveraging Agile methodologies to deliver high-impact results. After years in the industry, she still sees each project as a new challenge, committed to continuous improvement, strategic problem-solving, and delivering business value through effective Agile project management.

Rafferty Pendery - CEO

Job Titles:
  • CEO
  • Member of the Executive Team
Rafferty was born in Los Angeles, California and now resides in the tropical paradise of Clearwater, Florida. Between scuba diving, the prestigious Explorers Club and working on NASA projects (seriously!), Studio98 founder, Rafferty Pendery, hops off his motorcycle to develop selling solutions and SaaS that help business owners SELL more and PROFIT more! But money isn't the motive…14 years ago, Studio98 was built with the intention of helping people. Period.

Robyn Lauranzon

Job Titles:
  • Financial Operations Specialist

Ron Seel

Job Titles:
  • Web Developer
  • Support Assistant
"The ones who are crazy enough to think that they can change the world, are the ones who do." - Steve Jobs Ron Seel is a self-taught Web Developer with a passion for nature and music! With a specialization in WordPress, Ron has been developing websites since 2017. In his free time, he enjoys exploring the great outdoors, practicing musical instruments, and exploring the city by bike. With his unique blend of technical expertise and creativity, Ron brings a fresh perspective to every project he works on.

Saad Ali

Job Titles:
  • Developer & Support Assistant
Saad is a dedicated father and husband, as well as a part-time programmer living in a small village in Pakistan. With a degree in computer science, he has been living his passion for computers since 2018. As a full-stack developer at Studio98, he loves his team and the new challenges they face together every day.

Sarmad Makhdoom

Job Titles:
  • VP of Custom Software
Sarmad lives in Lahore, Pakistan, and has done a master's in Computer Science. He is a born programmer, started very early with computers, and was curious about how things work under the hood. He wrote his first program in 1998 in school and since then he is crazy about it. His passion, study, and job revolve around the same thing after that. He is working in the industry for the last 14 years during the time of his studies and since then he is continuously learning new skills unfolding new adventures in his life and expanding his vision about the domain. He is a loving father of two and after work, his life just spins around them. He considers himself a person with a hunger for knowledge and always looking for new ideas to improve his skills and help people around him to outgrow in their areas.

Shahrukh Fazal

Job Titles:
  • Senior Software Engineer
As a Senior Software Engineer, Shahrukh focuses on our GrandCentral platform, where he plays a pivotal role in developing new features and assisting other developers with their tasks. His responsibilities include designing, coding, and implementing innovative solutions to enhance the platform's functionality and user experience. Shahrukh also provides technical support to his colleagues, helping them overcome challenges and ensuring they adhere to best practices. His expertise and collaborative approach contribute significantly to the platform's continuous improvement and success, driving our projects forward and delivering exceptional value to our users.

Victor Caparas

Job Titles:
  • Support Manager
Victor is self-driven, extremely hard working and has a passion for helping people. He always looks for ways to improve service with a deep care factor. Before finding a home at Studio98 he worked as a call center agent for 5 years, working his way up to become a quality analyst for another 5 years. Now, as our ninja Support Manager, he ensures all Support Reps are always giving 110% on every call to assist our customers.

Yolene Heenen

Job Titles:
  • Account Manager
  • Account Manager at Rave Retailer