BASIS - Key Persons
Chad Nelson and Linda Nelson have been working together as a creative team since 1992. Collectively, we offer more than 50 years of experience with brand development, communication and strategy.
With more than two and a half decades in the high-tech B2B industry, Chad has worked in big agencies, including, Leopard: An Ogilvy Company, and has been a founding partners in two successful brand marketing agencies. In his role as Creative Direction for The Basis Group, Chad oversees all creative development and functions as lead corporate brand strategist.
Before becoming a founding partner of The Basis Group, Linda worked as an associate editor for both regional and international publications and worked as a freelance marketing copywriter, servicing such accounts as IBM, SunAmerica Securities, and the Del Webb Corporation. As Director of Content Development for The Basis Group, Linda oversees all written content creation and functions as associate brand strategist.