A proprietary brand-oriented language to better create and manage brand experiences also supports my approach. This involves thinking about brands as sets and nested sets of brand-marks that fall into three categories: material, linguistic and gestural...
A portfolio of brand identity work by London-based designer Andrew Sabatier. Many of the projects featured have found purchase in the day-to-day running of successful organisations. Concepts that show visual and verbal acuity have been included to illustrate the breadth of experience and skills required of a premium brand identity designer.