GEOCUP

The sleek, bright white cup to-go-of virgin plastic foam or bleached forest fiber-is a failed cup system. It represents an under-accounting of the true costs to produce an insulated hot cup to- go. Geocup represents a new direction in package design: one whose pricing reflects all the costs of production. It's about forest-free fiber blends, benign chemistry and universal design for all ages. It's a commitment to achieving 100% compost-friendly packaging.

Also known as: Geocup and Tim Johnson Design, Geocup and Tim Johnson Design, Inc.