MGL - Key Persons
Michael Long founded MGL Associates LLC in 2000 following a successful C-level career in executive financial, operations and commercial management with LVMH, Benetton, and L'Oreal. MGL Associates was established to bring structured growth and scalability to start-ups and established fast-growing companies.
Michael is a results-focused senior executive who leverages excellent analytical and strategic thinking skills, along with an empowering management style, to drive the attainment of corporate goals and objectives. Michael is an intuitive problem solver adept in quickly assessing business issues/opportunities and recommending viable solutions.
Michael's strong international background facilitates easy interaction with professionals from different cultures. Michael understands business at a global level as well as a detailed, day-to-day procedural level. Michael is a licensed Certified Public Account and Chartered Global Management Accountant. Michael is fluent in spoken and written French.
Michael's core competencies and expertise include:
Change management / transformation / turnarounds
C-level consulting, short or longer term
Multi-level distribution strategies, international growth
Early stage venture development / startups
Strategic planning and execution
Accelerated revenue and sales growth
Continuous business and process improvement
Projections / business plans / pitch decks / budgets
Incremental revenue streams
Omni-channel marketing
All channels of distribution
Français-parlé et écrit
Active CPA / CGMA
During his career, Michael has held the following executive positions:
Ricky's NYC (CEO)
JCS Beauty Holdings (CEO)
Au'some, Inc. (CFO)
Lighthouse Beauty (CFO)
PZ Cussons (COO)
Zorbit (CFO)
LVMH (VP)
Finley Home Design (CFO)
PS Fragrances (CFO)
L'Oréal (Director)
Benneton (COO) NYC / Paris based
Michael has made significant contributions throughout his career. Below are some highlights:
Restructured NYC beauty store chain from 28 to 14 stores, generating +$20M of future cashflow, $5M of savings in overhead and gross profits, managed 5K brands, created profitable salon model, and launched subscription box business to 10K boxes per month at 30% GP.
Led haircare product company to 2X sales, and increased annual EBITDA by $1M
Re-designed manufacturing processes for candy and snacks company saving $3M per year.
Maximized SH value for packaging company in equity deal to sell at 6 times EBITDA, or $38M. Reduced investor hold period by one year, and increased total return to over 3X.
Restructured 2 international subsidiaries of Italian fashion company into a single cohesive, global organization, savings 40% in efficiencies and annual cost reductions totaling $1.5M.
Redesigned 80K SF warehouse to increase throughput by 25%, and generated $400K per year in cashflow savings.