MURRAY ADVERTISING

Designing and building the right software the right way starts long before opening up any digital design tools. Here, I'm working with a my product team to redesign and rebuild a piece of software that is outdated. What assumptions can we make about it? And how are we going to prioritize and validate those assumptions in a way that all of the stakeholders are in agreement? Other questions to ponder: What are our goals? What are our anti-goals? Any important upcoming dates? Any business constraints? Any current technical restraints?... Myself, along with the team can validate some of our assumptions and discover other issues and insights through user research. Interviewing and observation in the end users environment gives an up-close view of their user experience. By observing, we can develop customer journey maps for specific task flows within the application. Mapping out these flows can uncover inefficiencies in the usability of the application... Working in an Agile environment, I..

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