PILCH + BARNET - Key Persons
A longtime writer and editor, Alan worked at newspapers throughout Wisconsin for more than a decade before coming to Pilch + Barnet. Here, he's responsible for writing websites, e-newsletters, social media posts, and more, and works with members of the Content and Web teams to examine our sites' analytics and find ways to improve our clients' marketing efforts.
Under Alyson's leadership, our Web and Design teams create modern, engaging, award-winning looks for our clients that highlight their brand assets. Alyson is involved from step one in our website projects, photo shoots, branding efforts, and pretty much every other creative decision that takes place here.
Job Titles:
- Lead Graphic Designer Developer
Jessi uses his knowledge of current design trends and years of expertise to create custom, award-winning websites and design elements for our clients. He works closely with the Design team on new branding and rebranding efforts, and he is also intricately involved with our ongoing SEO efforts for all our client websites.
Kailley works closely with the other members of our Web and Design teams to create engaging, informative marketing materials for our clients, from e-newsletters to promotions to branding. Her creative touch adds a spark to every project she's involved with, and her experience in digital media and web development-she recently graduated from Madison College in that field-makes her a valuable addition to our office.
Job Titles:
- Public Relations Director
Prior to her time at Pilch + Barnet, Kate spent more than 13 years in the world of TV news, first behind-the-scenes, then in front of the camera, and finally dealing directly with the sales side of the business. The strong connections she made, as well as her thorough understanding of the journalism industry, have proved invaluable in her public relations career. Kate is also responsible for the management and oversight of our clients' social media accounts and related advertising.
Job Titles:
- Principal
- Co - Founder of Pilch
Lyn, the co-founder of Pilch + Barnet, brings with her 25 years of destination marketing experience. With Susanne, Lyn leads a staff that produces award-winning travel marketing for clients in 11 states. Lyn is also a managing director with the Mississippi River Parkway Commission and Mississippi River Country USA (MRPC-MRC). She has a record of success developing regional, national, and international travel marketing efforts and branding concepts and has led countless strategic planning and branding sessions for destinations across the state and the country.
Maggie works closely with Lyn, Susanne, Theresa, and others on client communications and outreach, ably assisting the entire office on projects large and small. With her extensive experience in client services and administration-including previous work with Theresa at the Boulder Junction Chamber of Commerce and the Campanile Center for the Arts in the Northwoods-Maggie brings a wealth of knowledge, ability, and enthusiasm to her role at Pilch + Barnet.
Susanne, who founded Pilch + Barnet with Lyn more than 20 years ago, is a media planning and public relations expert and has nearly 30 years of experience developing and executing marketing and branding strategies that increase visibility, thereby creating economic impact. Susanne also serves as managing director of MRPC-MRC. Additionally, her professional experience includes planning and marketing in person and virtual large-scale events.
Job Titles:
- Marketing Production & Client Relations Director
Theresa has worked in the travel and tourism industry for nearly 30 years. She began her career in hotel and lodging, working in roles from front line to event planning and group sales. After moving to the Northwoods of Wisconsin in 2005, she became the Executive Director of the Boulder Junction Chamber of Commerce, collaborating with chambers and tourism entities across northern Wisconsin. She is passionate about tourism and the outdoors and understands the economic impact this industry has on destinations. The success of our clients is her top priority.
Tyler is the brains behind many of our award-winning websites and handy mobile apps. He helps conceptualize, design, and code engaging, user-friendly websites for travel destinations across the state and the country. He has also helped craft easy-to-use, helpful mobile apps that have been downloaded thousands of times by visitors to our client destinations.