VASILINDA

This personalized, data-driven holiday campaign was judged the 3rd Best Use of Email in the entire world at the 2018 Echo Awards... Moonvertising…should we do it? Hard to say, but I almost convinced one client they had enough satellites and lasers to pull it off. Almost... Personas are a valuable tool but often go unused by clients. I believe they can be interesting, memorable and, most of all, useful.