CONSUMER CONSULTING BOARD

Early June, we launched a new publication: ‘The Consumer Consulting Board: Consumers shaping your business'. Haven't heard of it? Well, in short, this book gathers 5 years of research by InSites Consulting on how structural collaboration between consumers and organisations proves to be a dramatic industry game changer. The book is illustrated with various cases of major global brands such as H.J. Heinz, Vodafone, Air France and KLM, Heineken, IKEA, Unilever and many more... Next to that, we're also proud to say it has been endorsed by several key people in the industry such as Dan Foreman (President of ESOMAR), Leonard Murphy (Editor-in-chief Greenbook) and Frank Abenante (Global VP Brands AB InBev).