DAN CRASK

I clarify that a brand's presence, people, and purpose is foundational to everything. I created the Vibe, Tribe, & Why® framework to provide such clarity for brands. It establishes a Brand Experience guide that can be utilized by Marketing, the C-suite, HR, Operations, Investors, and more... With clarity about the brand in place, I deliver brand consulting for a brand's architecture for brands of all sizes and stages, from industry giants like J&J and Dinovite to innovative startups. Brand Architecture is Brand Clarity, organized into what people experience... Brand clarity and architecture enable me to create a brand strategy that meets business goals. I am the founder and owner of Brand Shepherd, a branding agency providing strategy and creative services for product brands, and shepx, a web-focused spinoff from Brand Shepherd.