EMOTION MAP

Everyday we enter into discussions with people for different reasons. Sometimes, we have a particular purpose for communicating, but often we just want to talk to friends and strangers to hear their ideas and to express ourselves. The vast majority of these conversations quickly slip our mind and are never recorded because we think they are trivial. Yet we live in a time when our opinions are valued very highly. Everyone from politicians to market researchers are fascinated by how we feel about particular issues. Curiously though, when we enter into discussions in those contexts, we tend to use a very strange stilted and alienated language, that neatly packages our ideas. In addition, these discussions tend to focus only on a single issue, for example the building of an incinerator rather than asking wider questions about how our society produces and disposes of goods. This map suggests a model for recording the apparently trivial conversations and events of our everyday lives and..