JACOBITE MARKETING

You can have the best product or service in the world but you will not succeed without an effective marketing campaign. Quality of products or service is of course of key importance for business success but quality is no longer enough to sell. The thing is that most buyers prefer products they are familiar with over unknown ones regardless of the price. If you want to sell, you need to persuade the target audience that your products or service offer the best value for their money. And to be able to do that, you need marketing... A number of strategies can be used to persuade the consumers why choose your product or service over similar ones. Strictly speaking, marketing strategy refers to tools that are used to promote product or service and involves development and implementation of the so-called marketing mix or 5P's - product, price, packaging, placement and promotion. More often, however, marketing strategy is used to describe a plan according to which advertising will be carried..

Primary location: United Kingdom