MIND16

As mind16 is focused on the personality and can transform the personality into preferences for materials, colours, and communications you can define the direction for architecture and design, store layouts, marketing, loyalty programmes according to your consumers preferences... Some companies and agencies today are familiar with the use of archetypes. mind16 too uses a set of archetypes dividing consumers into categories. However in addition to this mind 16 goes a step deeper. Where archetypes gives you an idea, behaviour and personality overview, mind16 also offers you a result, a palette that communicators, designers, architects and others can use to attract, engage, convert and retain consumers. The use of archetypes can be combined with mind16 - mind16 can make the work with archetypes concrete instead of abstract.