NIKKI PFARR GROCHOW

Nikki Pfarr is a design researcher and strategist who brings a behavioral economics lens to her work. She helps design teams create products that nudge people to make better decisions and lead healthier lives. With degrees from MIT and the IIT Institute of Design, Nikki has supported design and innovation centers in companies like Google, Samsung, Group Health, Microsoft, and T-Mobile... I help design teams create products that nudge people to make better decisions and lead healthier lives. I do this by combining insights from behavioral science with qualitative and quantitative design research... I've supported design and innovation centers in companies like Google, Samsung, Group Health, Microsoft, and T-Mobile. My own background as a designer means I'm focused on ensuring research insights are actionable for design. Through workshops and speaking engagements, I help design teams learn to incorporate behavioral science insights into their daily work.

Also known as: nikki pfarr, Nikki Pfarr Grochow, LLC