PFV

The PFV and its twelve families are often seen as the epitome of tradition in the world of wine, but we are not, we are amongst the stubborn who refuse to sacrifice our independence. We in the PFV are not the old guard; we are the new guard... Primum Familiae Vini, also known as PFV, is an international association of some of the world's finest wine producing families from France, Germany, Italy, Portugal and Spain, the "Leading Wine Families"... We aim to encourage other independent companies by awarding a substantial financial prize to an exemplary family business that demonstrates a commitment to quality, positive values, and for showing skill in adapting to the challenges of our times.