THE STRATEGY STUDIO

I've always been a storyteller so a journalism degree and career felt like a natural fit for me. And it was, for 5+ years. I LOVED it; living and breathing the news cycle, writing to my heart's content, the rapid career progression. (At 26 I was the youngest editor of a daily newspaper in Australia... But eventually I reached the point where I realised in becoming an editor, I'd lost touch with what I really loved about being a writer; listening to people's stories, asking the right questions, and finding the best way to share their story with a wider audience... My husband and I travelled South America and then moved on to Canada for a short stint. Thinking it was only going to be a 6-12 month stay, I went all-in on this "career break" and applied for a job as a florist. I should mention: I knew NOTHING about flowers. Loved them, but had ZERO floristry skills.