PURETECH - Key Persons
Job Titles:
- Business Director - RevUp
Aastha has been a part of Puretech Digital since 2021. She heads business for branded content & creative solutions and has significantly contributed in building a robust repertoire of services provided by the agency. Aastha operates across verticals to provide brand solutions to a diverse set of clienteles and constantly strives to push the envelope of performance, be it for herself or for those around her.
Expertise
"If you have a plan B, your plan A will never work" - a mantra that Aastha Beecham swears and lives by. She is a motivated sales professional, a content creator, and a digital marketer with strong leadership abilities and more than 14 years of diverse experience across various industries like IT, Media, Fashion, Beauty, and FMCG.
Job Titles:
- Associate Vice President - HR & Business
Abhijeet heads the Human Resources function at Puretech Digital. He is an MBA Graduate from Newcastle University Business School and a certified strategic HR Business Partner. Abhijeet joins us with diverse exposure across various industries like Digital, Media & Entertainment, KPO, Consulting.
With 14 years of experience, he offers a strong business acumen to understand an organization's philosophy and transform it into a specific vision. Trained in HR systems, he believes in utilizing a common-sense approach and communication skills to produce tangible results in talent development, culture building, organizational effectiveness thereby enhancing employee experience.
With excel formulas on his fingertips, Abhijeet is analytically driven to give shape to a complex data and implement cross-functional strategic HR initiatives. He has experience in setting up HR function in start-ups, design policies that are legally compliant and unique to the business needs.
Job Titles:
- Practice Lead - Creative & Web Build
Gurpreet works Practice Lead - Web & Creative at Puretech. He ensures that the clients are able to project their message in the most effective way. He leads the web design & development teams and brings out the best in people by inspiring them to think and create and at the same time structuring the thought framework by using the best practices in UI / UX / Development / Technology. He started out as a designer at Puretech 15 years ago and expanded his mind with both design & technology. Veteran by experience and never say die attitude keeps the workhorse running with power. His expertise spans several sectors.
Expertise
With a cumulative experience of 20 years in web and advertising industry Gurpreet has communication his forte. His motto - It's important get the message ‘right' before it can be made ‘bright'.
Job Titles:
- Business Lead - Digital Strategy & Organic Search
Hardik works at the iconvergence of digital marketing and media planning at Puretech, ensuring utmost synergy between the two functions for his clients. He started out as a search marketing executive at Puretech 8 years ago, but still isn't afraid to get his hands dirty at his current role as a senior digital strategist. He leads the inner workings and the behind the scenes of each and every client campaign he has ownership of- right until its successful completion. His expertise spans several sectors with a special focus on Travel, Hospitality, BFSI, Fashion, Health, IT, Real Estate, and B2B.
Expertise
With a cumulative experience of 12 years in digital marketing coupled with a strong engineering background, Hardik combines his in-depth understanding of online consumer behaviour and robust technical acumen to carry out cutting-edge, viral campaigns flawlessly from start to finish.
Job Titles:
- Business Head - Digital Marketing
Kamal blends his 15 years of digital marketing expertise with a strong business acumen to conduct campaigns that surpass client expectations- from strategy through execution. He has been an integral part of the digital team at Puretech for the past 12 years now- Working his way from the role of Search Specialist to his current role where he heads the Digital Marketing Wing. Expertise An MBA, by design- his education, skills, and experience have empowered him to craft experiences that are novel and innovative yet simple and intuitive to the end user.
Job Titles:
- Business Lead - Digital Strategy & Paid Media
Kedar has been managing campaigns at Puretech since 2012 and has till date handled advertising dollars upwards of $10,00,00,000. A gap year in which he pursued an MBA, helped him appreciate and refine his biggest passion (Digital Marketing) further by enabling him to look at the larger picture of each business and thereby planning campaigns with far-reaching effects in terms of enhanced traction as well as ROI.
Expertise
Kedar holds a PGPM in Marketing, Analytics & Strategy from The Great Lakes Institute of Management - Chennai and a B.E. - Information Technology from Mumbai University. In addition to being a Google AdWords Certified professional, he also has a Google Analytics Individual Qualification. He has been a true-blue digital marketer since 2010, when he began his career at a global digital agency.
Job Titles:
- Vice President Operations, Delivery & Client Engagement
Parthiv's role at Puretech Digital is to bring in the necessary integration across all service lines as a one team one experience framework for our clients and ensuring the team delivers highest quality of work.
Expertise
Parthiv's distinguished career of over 18 years has been marked by a consistent track record of successfully building digital platforms and solutions up from scratch and scaling them using online channels and analytical insights, particularly in the demand generation spectrum. With a rich experience of business development and operations, Parthiv has held key positions at brands such as ICICI Prudential Life Insurance, Aditya Birla Sun Life Insurance, BankBazaar India.
Prashant Deorah has been leading digital strategy and marketing teams almost since the advent of the Internet in India. One of the early digital entrepreneurs, Prashant's experience runs the entire gamut of digital marketing activities - strategy lead building experiential websites, leveraging the power of search, creating communities on social, connecting with millennials through mobile and driving engagement with content.
A passionate digital evangelist and entrepreneur, Prashant has been CEO and Managing Director of Puretech Digital since 2001. He leads a young and talented team of digital strategists and marketing professionals. Together, they help hundreds of companies, individuals, brands and government agencies leverage the power of digital to achieve desirable business outcomes. Prashant leads a team of 70+ Digital Strategists that thrive on crafting delightful interactions online. What he started as a one- man show in 2001 has turned into a thriving entity.
Job Titles:
- Creative Director
- Creative Lead
Siddharth has been with Puretech for the past 4 years. Starting from scratch, he has fostered creatives and built a team of over a dozen designers, animators and writers. The team has been delivering creative solutions to brands across various platforms and needs.
Expertise
"If it's your first idea, it's probably not your best." Siddharth aims to cut across the clutter in digital marketing today by putting both love and method behind the ideas. Over 14 years of experience, not just in core art fields like graphic design and illustration, but also in content writing, have turned his brain into an idea vending machine