ALEXANDRA SOJFER

For Alexandra Sojfer, craftsmanship and a love for fine items are a family tradition. In the 1930s, her grandfather carved wood and made walking sticks and umbrella knobs. In 1974, her mother perpetuated the adventure, creating umbrellas for the most prominent Parisian haute couture houses. In 2002, Alexandra Sojfer, ready to write her part of the family history, bought one of the most established umbrella shops, founded in 1834 on boulevard Saint-Germain. There, in her own premises, she set about creating her distinctive world.

Primary location: Paris France