COHEN BROWN PICTURE - Key Persons

Job Titles:

• Business
• Management Group As a Results Consultant

Brenda Schäfer's financial services career began more than 25 years ago when she worked as a teller and advisor with ABNAMRO Bank N.V. in the Netherlands. Brenda spent 21 years with ABNAMRO bank N.V. Brenda worked her way up within ABNAMRO Bank N.V. into the roles of advisor, branch manager, manager services, branch coach, and sales coach. As a sales coach she implemented and embedded a leadership process and sales and service process within her region. She trained, coached, and consulted managers and front-line salespeople nationwide in achieving their sales and service goals, and she also supported and advised the Head of Sales Management and the Regional Manager on sales-related issues. In a nine-month period, Brenda achieved an increase of sales effectiveness in her region from 122% to 184%. Concurrently with her management and coaching experience, Brenda continued furthering the education she began at the Secondary Economic and Administrative Education (MEAO) in Bussum and the Higher Economic and Administrative Education (HEAO) in Utrecht, the Netherlands. Brenda completed advanced studies in economics, and added English and German to the list of languages she speaks fluently alongside her native Dutch. Her continuing training from 1987 to 1990 with the Dutch Institute for Banking, Insurance, and Investments included banking skills such as private credit funds, consumer lending, mortgage, and investments. In 2004 Brenda was certified by the Association for Coaching in "The power of coaching". In 2005 she was certified by the Haagse Hogeschool for Coaching and Consultancy in personal (management) coaching, team coaching, and team development. In 2007 Brenda participated in and partly facilitated a Personal Leadership Program by order of ABNAMRO Bank N.V. along with Heart Selling in Zeist, the Netherlands. Since September 2007 Brenda has worked with the Cohen Brown Management Group as a Results Consultant covering the territory of Europe, the Middle East and Africa. She has continually brought her vast practical financial services training and management and coaching experience to bear in proving herself to be an essential resource in improving the behavioral embedding of best practices for Cohen Brown's European clients.

Job Titles:

• Consultant for Credit Unions and Community Banks at Cohen Brown Management Group, Inc
• Performance Results Network Director Senior Results Consultant
• Performance Results Network Results Consultant

Cynthia Griffith currently serves as Performance Results Network Results Consultant for Credit Unions and Community Banks at Cohen Brown Management Group, Inc. She has been in the financial-services industry for over 35 years in various capacities. Cynthia was named Vice President of Sales Development through a merger of equals involving two Cohen Brown financial institutions creating a 42 branch, $2.7 billion organization. Cynthia was responsible for driving and leading the sales process throughout the organization with particular focus in retail banking, consumer and business call centers, business banking, and had influence in the sales development process of corporate banking and wealth management.

Job Titles:

• Co - Chairman
• President

Edward G. Brown, President and Co-Chairman, is an internationally renowned management consultant and entrepreneur. Mr. Brown is a leading sales, marketing, and culture-change expert; a strategist, trainer, and lecturer for the world's largest and most successful financial institutions; and a prolific author of customized training programs, trade articles, and "how-to" management books. His recent business book, "The Time Bandit Solution: Recovering Stolen Time You Never Knew You Had" won the Axiom Business Book award. Mr. Brown also created the Structured Time & Workflow Management training program which helps organizations increase productivity and, efficiency, and reduces workplace stress. He is also a co-founder of Mercantile National Bank, Los Angeles. Prior to co-founding Cohen Brown in 1979, Mr. Brown was a leading management consultant for many Fortune 500 and mid-size companies, including Prudential and Kaiser Steel. During that period, his business management firm, Edward G. Brown & Associates, grew to be the third largest in the U.S. As a business and personal relationship manager, Mr. Brown handled the business affairs of physicians, entertainers, and sports professionals, including Roy Rogers, Pat Boone, Andy Williams, and Don Ho (whom Mr. Brown discovered). This experience has been invaluable for Mr. Brown in advising and consulting with trust, private banking, and wealth management clients.

Job Titles:

• Leadership

Job Titles:

• Regional Director North America

Julie Freeman brings more than 32 years of demonstrated accomplishment in leadership, coaching, business development, client service, and marketing to our clients. Prior to joining Cohen Brown, Julie was SVP and Manager of the Retail Sales-and-Service Group at U.S. Bancorp where she was integrally involved in building and implementing all aspects of a proactive, consultative, and needs-based sales and service culture across Bancorp's branch network. She is highly skilled in both influence and direct line leadership and coaching. Julie keenly understands the challenges individuals and organizations can face in achieving and sustaining behavior change to optimize results. She has extensive experience coaching senior executives, and developing and implementing targeted performance solutions to address complex situations and achieve clients' business objectives. She assists clients in the retail, business, private banking and insurance areas of financial services, as well as clients in other industries, including higher education and biotechnology. Julie joined the financial services industry following a 10-year career with a global agriculture company in increasingly responsible sales, sales management, and marketing positions. As a District Manager, she led one of the worst-performing groups in the company through a major turnaround. Midway through her second year as a District Manager, year-to-date sales results had surpassed the prior year's total results. Julie holds a Bachelor of Science degree in Business Administration, with a minor in science, from Oregon State University and is a graduate of Columbia University Executive Marketing Management.

Job Titles:

• Chief Executive Officer
• Co - Chairman

Martin L. Cohen, M.D., Chief Executive Officer and Co-Chairman, is one of the leading strategists, consultants, managers, lecturers, and trainers in the financial services industry today. Dr. Cohen writes, produces, and delivers dynamic "techno-motivational" programs that skillfully integrate strategies, tactics, motivation, and humor to maximize results. He custom designs his presentations to teach breakthrough sales, service, and performance techniques, along with state-of-the-art leadership and management skills. Dr. Cohen's most recent program is Increasing Cross-Sales at New Account Openings (NAOs) with Brand New Customers. As a consultant, Dr. Cohen is a specialist in high-value client segmentation and the use of sales technologies to produce maximum customer satisfaction and shareholder value. A widely respected expert in psychiatry, Dr. Cohen shares his knowledge of human behavior to train and motivate institutions to change and improve their sales and service behaviors in order to achieve dramatic, profitable results. He earned his medical degree from the University of California, Los Angeles School of Medicine and his psychiatric degree from the UCLA Neuropsychiatric Institute. He has also been a visiting professor of management in the MBA/PhD program at Claremont Graduate University's Peter F. Drucker Graduate School of Management.

Job Titles:

• Chief Operating Officer

Rubén S. Rubinstein brings more than 35 years of financial, accounting, and executive operation/management expertise to the Cohen Brown Management Group. In addition to his duties as the Chief Operating Officer, Rubinstein also serves as Chief Financial Officer for the company, and as personal business advisor to the company's owners and partners, Martin L. Cohen, M.D. and Edward G. Brown. Rubén is responsible for executing the partners' corporate vision and building upon Cohen Brown's existing reputation within the financial services industry as the internationally recognized leader in sales and service cultural and behavioral change. In this role, Rubén oversees the day-to-day operations at the company's headquarters in Los Angeles, California and London, England, and its representation throughout the U.S., Australia, Singapore, Germany, Mexico, and Brazil. Rubén's administrative duties include developing short- and long-term business plans to ensure the company's profitability and growth, and U.S. and international client negotiation, acquisition, and retention efforts, program development, and multimedia process training. A native of Buenos Aires, Argentina, Rubén's background and fluency in Spanish has been crucial in developing the Spanish and Latin American markets. He is also the chief editor for Edward G. Brown's recently published book, The Time Bandit Solution. Prior to joining Cohen Brown, Rubén worked for three prestigious CPA firms in the Los Angeles metropolitan area. While working for Bash, Gesas & Company in 1984, Rubén helped form a congressional task force made up of lawmakers, members of the American Institute of Certified Public Accountants (AICPA), and attorneys to improve IRS guidelines for independent contractors and employees. In 1991, Rubén founded his own accountancy corporation, Rubén S. Rubinstein, C.P.A. By the beginning of 1998, Rubinstein had expanded his client base to more than 200 clients, acting as strategic business manager and financial and tax advisor. Cohen Brown Management Group was among Rubén's most prominent clients. After selling his accountancy firm in 1998, Rubén came on board with Cohen Brown. Rubén earned a bachelor's degree in Business Administration with a major in Accounting from California State University, Northridge (CSUN), and a Master's in Business Administration from University of Southern California's Marshall School of Business. Rubén's professional affiliations include membership in AICPA, California Society of Certified Public Accountants, and California State Board of Certified Public Accountants. In addition to his professional capabilities, Rubén has held various athletic achievements and honors, including the opportunity to play semipro and professional soccer. While playing soccer in college, he was recognized as a First Team All-American, an honor bestowed upon the best 11 Division 1 college soccer players by the NCAA in its annual review. Rubén previously served as treasurer for the American Youth Soccer Organization (AYSO) and volunteers as a referee and coach in his private time.

Job Titles:

• Regional Director Europe
• Results Consultant - Europe, Middle East and Africa

Prior to joining Cohen Brown in 2010, Stephen Parsons had an extensive career in the Financial Services Industry that spanned more than 28 years with two of the largest Financial Institutions in the Pacific Region. During that time Stephen held the roles of Executive Manager in the Commercial/Corporate segments and Area Manager Retail Banking where he used Cohen Brown core methodologies to drive outstanding Sales and Service outcomes. In his final role prior to joining Cohen Brown, Stephen, as General Manager, was part of a team that oversaw the sales and service transformation of the largest Bank in Australia, a process that led to the Bank achieving its long term vision of being number one in customer satisfaction. Stephen has a go anywhere, anytime approach. He currently works with clients based in Australia, New Zealand, Indonesia, Singapore, Malaysia and Thailand, and so he has a depth and breadth of experience working across many cultures in a diverse range of Industries. Stephen specializes in Sales and Service Leadership, and Coaching and Relationship Management. In his spare time he enjoys fishing, golf and family time.