COMPELLINGPM

Compelling PM is a global consulting and training company that helps companies to successfully plan, create, launch, and market winning products by transforming their Product Management and Product Marketing practices. Compelling PM is a business practice of The Lûcrum Group and is based in Austin, Texas, offering solutions and services throughout North America and Latin America... Compelling PM™ delivers Product Management and Product Marketing assessments, training, consulting and tools that fundamentally TRANSFORM the way companies do Product Management & Product Marketing, enabling them to increase product revenue and profitability by helping them more successfully plan, create, launch and market winning products... In delivering its services, CompellingPM focuses on three key strategic initiatives and 24 key practices in Product Management and Product Marketing that form the foundation of all successful products.

Also known as: The Lûcrum Group, The Lûcrum Group, Inc.