PASCH - Key Persons
Aaron Bickart is the EVP/General Manager at OfferLogix, a leading provider of payment solutions for the automotive industry. He has over 30 years of successful experience in this dynamic and competitive field, where he has established himself as an industry-recognized senior leader and a technical innovator. He is responsible for the overall vision, strategy, and performance of the company, managing a $12.5M budget and a team of 28 internal and external resources.
He is a business transformation leader, who in his first year at the helm, commanded a complete overhaul of the company's products, processes, and positioning, driving a significant revenue increase and overall expansion. He spearheads the development and execution of the business strategy, focusing on sales, marketing, operations, product development, social media, and customer relationship management. He is an accomplished partner and negotiator, who has cultivated productive relationships with top U.S. and Canadian corporations, such as Cox Automotive, JD Power, Lithia, Epsilon, and many others. He is passionate about delivering value to his clients and his team, and he is motivated by the challenges and opportunities of the automotive industry.
Job Titles:
- Vice President of Product
Bill Egan is the vice president of product at automotiveMastermind. His role is to drive innovation for Mastermind's Behavior Prediction Scoring, consumer marketing platform and dealer application focused on predicting and actioning customers who are in, or about to be, in market. Bill has been in the automotive industry for 20 years in multiple roles - including selling cars, corporate dealer marketing at Asbury Automotive and working with dealers on sales and marketing operations at Gulf States Toyota - before moving into product roles to build dealer and manufacturer solutions focused on evolving business and market needs.
Founder of PCG Companies, Brian Pasch Enterprises (BPE), and Pasch Group, Brian Pasch is a thought leader, effective strategy driver, and industry change agent. In tune with the fast pace of the digital marketing environment, he successfully leads OEMs, dealers/dealer groups, and ad agencies by helping them harness data, eliminate waste, and incorporate efficient marketing tactics.
Job Titles:
- Senior Manager for Retail Development With LaFontaine Automotive Group
David Steinberg is the CEO of Foureyes, a software and data company using customer, sales, and inventory activity to make data-driven insights visible and actionable. A serial entrepreneur, David has a unique ability to see gaps that can be elegantly solved with novel technology.
Job Titles:
- Data Program Manager at DealerOn
Dustin Lester is the Data Program Manager at DealerOn. Since 2016, He has developed custom applications and automation for digital advertising, budgeting solutions, and customer reports. In his past roles he has managed the information and data development teams, which handled ETL pipelines, exports, external/internal reporting, and more.
Among his many responsibilities, his current role has him architecting, implementing, and managing, enterprise level reports. Dustin scopes and consults on data pipelines changed and maintains most internal data business logic.
Dustin is passionate about data acquisition and reporting, with over 10 years of experience in data analytics. He lives in Clearwater, Florida, with his wife and daughter.
Job Titles:
- Global Product Director for Dealership Solutions at Urban Science
Eric joined Urban Science in 2016 after more than 20 years of consulting and agency experience focused on empowering automotive and retail clients drive significant returns on their marketing investments. In his time with Urban Science, Eric has been instrumental in defining the company's digital vision and bringing a suite of solutions to market that help retailers and marketers generate, measure and optimize showroom traffic and sales.
Ryan Everson has spent his life not just asking the question, "How can this be better?" He answers that question again and again by developing innovative digital marketing solutions.
Ryan's roots are intertwined in the automotive industry. Growing up, his family owned three car dealerships, which he started working for at the ripe age of 13. His early work experience planted a seed of passion within Ryan, and he hit the ground running towards all things tech, marketing, and automotive.
Combining his passions with skills, Ryan started his own tech company that saw major success. He led his company to reach $1MM in revenue with three retail storefronts by the time he reached the age of 18.
When Ryan crossed paths with Garber Automotive Group, he found his career home. With the support of leadership behind him, Ryan spearheaded the creation of the company's first-ever internal digital marketing agency. For over 10 years, Ryan has served as the Digital Marketing Director for Garber Automotive Group. Today, he leads an in-house marketing team of 14 talented team members who help lead digital marketing efforts for Garber and it's entities, including: 64 rooftops nationwide (23 franchise and 41 sub-prime in seven states), a finance company with a $250 million portfolio, and an OHL hockey team.
Ryan went to Northwood University for Automotive Marketing & Management and was awarded the "40 Under 40" award by Automotive News in 2020. He lives in Flint, Michigan, with his wife Megan and their newborn daughter, Claire.
Job Titles:
- Digital Marketing and Ad Tech Native, Is CEO and Founder of Clarivoy. Recognized As a Martech Pioneer, Clarivoy 's Software Enables Multi - Channel Targeting and Measurement
Steve White, a digital marketing and ad tech native, is CEO and founder of Clarivoy. Recognized as a martech pioneer, Clarivoy's software enables multi-channel targeting and measurement.
Steve's innovations are helping shape automotive digital marketing, empowering marketers to create more personalized experiences for their customers and grow market share.
He is a frequently requested speaker and is considered an industry influencer who works closely with top-tier vendors and dealers. Steve is a graduate of Indiana University's Kelley School of Business. An avid cyclist, he resides in Granville, Ohio, with his wife, three children, two cats and two dogs.