INTEGRATIVE STATISTICS

Surveying the US market for staff development training. A publishing firm offering staff training and instructional materials wanted to make the most of an online survey to be sent to 20,000 professionals. We helped their marketing director formulate questions so that research could obtain the most useful information, and we set up the survey using an online tool. There were dozens of analytic topics of interest to the firm; we designed an efficient set of multivariate statistical procedures that each allowed investigation into several topics simultaneously. These procedures saved time and money compared to one-by-one investigation, and they had the added advantage of providing control for potentially confounding variables. Thus the analysis succeeded both in being efficient and in isolating the differences that were of greatest interest... Integrative Statistics provides responsive, expert consulting services in quantitative research design and data analysis to businesses, nonprofit..

Primary location: Maynard United States