As public relations professionals charged with oversight of the media relations function for our organization or clients we serve, we often hear that we need to train executives and others to help them improve their skills in speaking with journalists. But beyond that suggestion there's precious little guidance available to help even the most seasoned practitioners navigate a sea chock full of media trainers ready, willing, and able to help. That's why I've developed the workshop How to Plan and Gain Approval for Your Media Training Program. It will be offered by The Communications Board on December 7, 2021 from 11:30 am to 1 pm EDT, to fill this void in information by providing public relations professionals the opportunity to step back, reflect, and strategize about their media relations program objectives before undertaking media training programs. It will address not only how to get your media training budget approved, but also how to convince your executives and senior leaders to..