SAN FRANCIS IMPORTS

Although it began by primarily serving the Spanish-speaking community and all employees of the company are fluently bilingual, San Francis Imports, now serves a much wider clientele in the United States Canada, Latin America and elsewhere. Because of its long-time involvement with the Spanish-speaking market, the company understands this market segment particularly well. Five years ago, Gamgene observes, business did not give this market share much thought, but now it has become a regular aspect of most company portfolios. He emphasizes that it is not comprised of only Mexicans but instead includes Cubans, Salvadorians, Spaniards, Puerto Ricans and many nationalities from Latin America. Catholic devotions in each of these cultures can vary widely. For example, Our Lady of Guadalupe is very close to the hearts of Mexicans, but Cubans will respond more enthusiastically to Our Lady of Charity (Caridad del Cobre) and The Divine child is revered in Puerto Rico. Gamgene also notes that..

Also known as: San Francis, SAN FRANCIS IMPORTS, INC.

Primary location: Sun Valley United States