STREETWISE BRAND DEVELOPMENT

Streetwise Brand Development is a New York based firm that, since 2004, has provided market research and brand consulting services to the menswear industry in the United States and overseas... Streetwise conducts in-store visits to evaluate performance at retail in comparison with the competitive set. Analytics include: floor space allocation, in-store location; window allocation (if any); merchandise presentation; signage and marketing materials; mark-downs compared to peers; and customer traffic. This service is especially useful to evaluate a brand's exposure in off-price retailers... To evaluate the perception of our client's brand, Streetwise accesses opinion leaders including fashion directors at leading retailers, menswear bloggers, and fashion editors at leading magazines. Streetwise also conducts consumer focus groups and interviews, either to evaluate specific products or to assess our client's brand's position compared to competitors.

Also known as: Streetwise, Streetwise Brand Development, LLC

Primary location: Beacon United States