SYNTHESIS

At Synthesis, we start with a powerful, original, trademark-able concept. Our brands remain in the consciousness because they have an idea, intelligence, emotion, a philosophy and promise behind them. Most companies come to Synthesis to design and launch new brands, and the collaborative exploratory process for developing these new conceptual approaches is the core of Synthesis. Companies with existing brands in need of expansion receive the same level of creativity and ingenuity. Synthesis begins by assessing a brand's maturity, as well as all future development and growth opportunities. We then define a positioning strategy, create and design the brand experience, launch, expand, evaluate and evolve. Whether through traditional, electronic or interactive media, Synthesis brands are designed to demonstrate innovation, break through the global clutter, deliver new markets, grow customer bases, build profits, influence, and excite... Synthesis designs new consumer products, services,..