CREATIVE ORGANIZATION

In his bestseller A Whole New Mind, Daniel Pink argues that in an economy where non-creative tasks are performed more efficiently and less expensively by computers and low-cost labor, creative work is the one area where both individuals and corporations can distinguish themselves from their competitors... Creative work, whether it's writing a story, developing a brand or coding an app, is about efficiency and economy. All ideas that do not support a central concept or goal are edited out... TheCreativeOrganization.com offers training in the communications and critical-thinking skills needed to succeed in our modern economy and culture.

Also known as: The Creative Organization