URBANFLOW

Urbanflow is about taking good maps to the next level and making them great. The new direction, and challenge, for street cartography is the digital platform. Not restricted by poster sizes, the digital map can extend far beyond the boundaries of its screen. The system will adapt to its surroundings by changing brightness and visual style per time of the day... As a rich, digital service, Urbanflow can provide users with immediate, useful information. The situated nature of urban screens means that the ‘one size fits all' approach to street cartography can be discarded and replaced with a living system that adapts to individual users' needs and requests. Variables such as date, time and location may be reflected in the map's content. The depth of the concept comes from a range of layers built upon the Urbanflow city map, designed to maximise the potential of Helsinki's situated urban screens... Existing commercial messaging tries to get attention by being 'the loudest voice' in the..