WESTSTAR - Key Persons


Adam Rushlow

Job Titles:
  • Senior Technical Support Specialist

Cinnamon J. Soehner - VP

Job Titles:
  • Vice - President
Cinnamon J. Soehner joined WestStar Computer Consulting, Inc. in 2000 where she serves as the Vice President. She oversees service requests, new product installations, and is the Project Manager for new dental office build-outs, acquisitions and relocations. Cinnamon has over 13 years of extensive experience providing consulting services, network design and hardware installations. Prior to joining WestStar Computer Consulting, Inc. Cinnamon was a Patterson Technology Instructor for four years, assisting over 200 dental offices with the transition to computerized Practice Management, Clinical and Digital software and technologies. Cinnamon also worked in Holley, New York as a Dental Office Manager for 10 years. During her employ at Dr. Steven Thompson's office, Cinnamon secured the services of WestStar Computer Consulting, Inc. to upgrade the computer network at the practice. One year later, she married the owner of WestStar, David G. Soehner. With Cinnamon's vast dental experience, and David's 25 years of computer expertise, they now own and manage the largest Dental Integration Company in New York. Cinnamon holds a bachelor's degree in Business Administration from the State University of New York at Brockport, with an concentration in Management. She is also certified as a K-6 Elementary Education teacher.

David G. Soehner - President

Job Titles:
  • President
David G. Soehner started working with computers at a very young age. Working happily with early Atari and TRS80 systems, he began a love affair with early modem based telecommunications and BBS's (Bulletin Board Systems). After spending years teaching himself several computer programming languages, he set out and launched the Crystal Palace BBS at the age of 15 in 1983. An entrepreneur at heart, David would grow the Crystal Palace BBS to become one of the largest BBS's in the country servicing 25 users at any given time. The Crystal Palace BBS ran successfully for 12 years and serviced over 1 million calls. David was written up three times in the local news papers, including front page coverage, with the Rochester Democrat and Chronicle and also articles that were featured in the Rochester Business Journal and the Rochester Times Union. David continued working in the computer field, and starting at age 18, landed a coveted position with GSL Computer Services, Inc. where he was hired to assist the company in their migration from Wang business equipment to PC based LAN systems. With the PC market exploding he set out to start his own company in 1995, founding WestStar Computer Consulting, Inc. with just one client. WestStar grew to service over 80 local businesses before moving to support WNY dental offices exclusively in 2003. To date, WestStar Computer Consulting, Inc. is the only computer company that specializes and works with dental offices exclusively. In our 18 years, WestStar has completed over 800 successful dental installations and continues to be the largest dedicated dental integration company in all of Western and Central NY. David has certifications with Microsoft, CompTia A+, Novell, Carestream, Dentrix and many others. When not busy with WestStar, he enjoys spending time with his wife Cinnamon and their six children. Other passions include BBQ, cooking, sailing and spending quality time with close friends and family.

Joshua Esten

Job Titles:
  • Technical Support Specialist

Richard Simard

Job Titles:
  • Rochester Branch Manager

Timothy O'Brien

Job Titles:
  • Senior Technical Support Specialist