A&Z PEARLS - Key Persons

Job Titles:

• Member of the American Gem Trade Association

Avi Raz started A&Z PEARLS in 1981 after falling in love with cultured pearls while working in Japan for five years. When his stint there ended, he returned to the United States with the pearls he had grown to love so much, and a new career to cultivate. When selecting pearls for A&Z PEARLS, Avi is always searching for the best quality for the best value. He evaluates all the pearls he sees with one question in mind: "Would I want my two beautiful daughters wearing these pearls!" Avi is very particular about quality, because superior value is what customers want. With great passion for his product, education has always been paramount to Avi, who has been an advocate of best business practices since he entered the jewelry industry. Lecturing as a pearl expert at the Gemological Institute of America and local colleges in the Los Angeles area, Avi was instrumental in developing GIA's pearl course. Giving back to the industry that has given him so much, Avi is a longtime firm member of the American Gem Trade Association and Cultured Pearl Association of America, and serves on many boards including AGTA and the Jewelers Board of Trade, and an advisory board member for the JCK Las Vegas Show since its inception. A&Z PEARLS is also a supplier member of the Independent Jewelers Organizaiion and Retail Jewelers Organization.