ICG MARKET RESEARCH

ICG has been a pioneer in making our clients' audiences feel and be understood by connecting to the heart and soul of what is human. We believe the key to understanding lies in deep empathy: a commitment to identifying, understanding, and satisfying the deeper emotional needs that drive behavior and transforms brands... Throughout the years, ICG has had the privilege to lead a variety of research engagements for cross-category industry leaders, but our passion lies in healthcare. Early on, ICG recognized that the human-centric methodologies that were being utilized in the consumer space weren't being used in healthcare... Whether you're a pre-launch product or looking to re-evaluate a long-standing strategy, our responsive team thrives on designing and implementing thoughtful and creative research solutions for every point along the product lifecycle.

Also known as: ICG, ICG Market Research, LLC

Primary location: Rosemont United States