LFRA - Key Persons

Philippa Kelly is the inaugural Chief Executive Officer of the LFRA; a position she commenced more than 17 years ago. Whilst overseeing the enormous growth of the LFRA, Philippa has sat on numerous government stakeholder panels particularly in the area of urban planning and its' interface with the retail sector. Prior to Philippa's current position, she spent time with the Victorian Government as Manager, Information & Mediation with Office of the Victorian Small Business Commissioner. Prior to her time with the Victorian Government, Philippa spent 5 years with the Australian Retailers Association (ARA) as Victorian Tenancy Adviser. During her time with the ARA she was part of the stakeholder consultation panel which, after 3 years of negotiations, saw significant reforms in the area of retail tenancies via the introduction of the ‘Retail Leases Act 2003' and the ‘Small Business Commissioner Act 2003'. Immediately preceding Philippa's time with the ARA, she spent some 17 years primarily working for various major shopping centre developers and agents. Philippa is a member of the:

Richard Champion

Job Titles:

Member of the Board
General Manager, Property, Amart Furniture

Richard O'Brien

Job Titles:

Alternate Director
General Manager Property, Spotlight Retail Group

Rob Foley

Job Titles:

Member of the Board
General Manager, Property, PETstock Group

Sam Pinchbeck

Job Titles:

Member of the Board
General Manager, Property & Store Development, Super Retail Group

Warwick Shedden

Job Titles:

Founding President

Zac Fried

Job Titles:

President of the Board