AAI - Key Persons


A. Richard Hersum - Chairman

Job Titles:
  • Chairman
Before his chairmanship at AAI, Dick directed the advertising and PR efforts for semiconductor corporation Transitron and its 16 subsidiaries. His extensive experience includes Raytheon and Automatic Sprinkler Corp. of America. He is past Director of the Business/Professional Advertising Association and a member of the Advertising Club of Boston. Dick is an avid golfer.

Karen Sweet

Job Titles:
  • Account Supervisor
Karen has years of experience having worked for DDB Worldwide in New York City and a small local agency before joining AAI. Karen's dedication to her clients, pleasant personality, creativity and attention to detail are attributes clients appreciate. Karen enjoys attending her children's events in various athletic and drama interests ... when she can pry some time out of her busy schedule.

Mark Hersum - President

Job Titles:
  • President
Mark's background includes a degree in electrical engineering, post-graduate business and senior design responsibilities for General Electric's Aerospace Division, Siemens, and Instrumentation Labs. In addition to his management role at AAI, he services a number of sensor, other industrial technology and sciences accounts. He has been a guest speaker at Harvard University to marketing graduates and served as leader of the marketing committee of a key life sciences association - Medical Development Group in Greater Boston. Mark enjoys sailing and attending baseball games in his spare time.

Steve Davidson

Job Titles:
  • Art Director
Steve is a creative force. Give Steve a verbal sketch of what needs to be portrayed and whether its a website, ad, brochure, etc, he will produce a look and feel which has clients exclaiming, "That's it!". Steve's work has covered the gamut from technology to life sciences to retail for many clients with household recognized names and smaller niche companies. Steve enjoys playing guitar at an occasional weekend gig and writing and producing soundtracks for film, TV and industrial presentations.