RYAN CATANIA

Rotated in positions throughout organization, developing deep domain knowledge in the unique challenges facing pharmaceutical marketing while establishing a track record for innovation though insightful data analysis, effective data visualization, and strong cross-functional collaboration... Developing processes and tools to capture, analyze and optimize digital marketing efforts through clear measurement planning, analysis and establishing clear business impact metrics and benchmarks. Conducting training sessions and 1:1 meetings with marketing and analytics partners to educate the organization about the potential return from digital channels, encouraging experimentation and providing data based insights... Introduced novel methods to provide market research, business analytics and competitive intelligence based insights for brand marketing, such as Prediction Markets, Text Link Analysis and Social Media Listening. Received "Standard of Leadership," "Spirit of Innovation," and Long..