YU FISH

Yu Fish was formed in 2006 after several restructures and diversified business focus by several of the largest aquaculture players in the world. Despite many years' experience of operating in Singapore and the regional markets, the decision was made by the group to move away from the deeper channels of distribution in these markets... Yu Fish is in the business of providing quality seafood where suppliers and customers seek to fulfil the markets' needs and growth profitably and sustainably, through knowledge, innovation, differentiation and flexibility... Thrust into the markets without the financial backings of the foreign-owned MNCs, and despite the various distractions in the industry then, Yu Fish remained focused and committed to delivering quality products, marketing, trainings, market information, and advice in an increasingly knowledge-based environment such as Asia.