ALEX PEATTIE

I co-founded and co-ran Peg - a B2B software platform to help top brands & agencies work with influencers - for five years. It was incredible journey - we worked with over 2,000 companies worldwide, assembled a fantastic team and raised $2M from angel investors. At our peak I managed up to a dozen direct reports and a technology budget of $400k annually... Peg also offered up plenty of interesting technical challenges. The platform had to track and intelligently rank more than 2 million influencers, tag many billions of photos and videos, and use natural language processing to identify influencers mentioning brands. In 2021, Peg's platform was acquired by Current, an influencer marketing outfit based in the US.