ALPHA

Alpha is on a mission to build the world's best software for motorsport event organisers, promoters, drivers, time keepers and karting venue operators... Alpha was formed in 2013 by Will Alderson and Will Tew with the goal of making it easier for motorsport event organisers to manage large events at scale. Since then Alpha has grown to encompass all sorts of clients with many different needs and requirements from clubs and national championships to go-karting based activity centres... The founding of Alpha starts with a love for racing. Both Wills competed in national karting championships in the UK. Will Alderson raced in Club100 (a high performance arrive-and-drive karting series) and the British Super One Series in the late 90s early 2000s. Will Tew got into high performance karting while he studying at Imperial College, London in the year 2000 and started racing in Club100 the year after.

Also known as: Alpha Timing

Primary location: United Kingdom