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Recently I was asked to help the Flooding Action Group Somerset (FLAG Somerset) with a problem they'd been surprised with. FLAG were originally set up as a campaigning group to lobby for better water management measures on the Somerset Levels. When they actually got flooded in January this year, not only were they invaded by water, but also media, politicians and even royalty in the form of Prince Charles. This suddenly gave them a data management problems... Because of all the media coverage, they had a very heart-warming but troublesome influx of offers for help. People who wanted to help were finding FLAGSomerset's Facebook and web page and given how unprepared everybody (including government agencies) were, felt FLAG were the best people to offer help to.