I began providing social media architecture when I connected with passionate small business owners who had successful offline businesses but were afraid to dive in and create an online name for their business. Many times the social media space felt too overwhelming or confusing to understand, yet, competitor businesses were establishing themselves and quickly overshadowing late adopters... Enabling change is my specialty. I take an analytical approach to each client and customize the social media plan to set the groundwork for the business. Every client has a logo but behind that logo is a story and it is important to shape it with a suitable personality. My goal is to create a comfort level with social media language, unwritten rules and tools so that all of my clients learn to be savvy social media achievers. In the end, people connect with people and the right online experience enhances customers' attitudes, likeliness to return, and builds meaningful relationships... Progressing..