INNOVATIVE - Key Persons


ADAM ELFASSY

Job Titles:
  • Programming and Technical Support Manager

ALISON GUI

Job Titles:
  • Research Analyst
  • Research Analyst at Innovative Research Group
Alison is a Research Analyst at Innovative Research Group, where she provides quantitative and qualitative support through statistical analysis across the full range of industries that INNOVATIVE serves.

CLIFFORD FRANCIS

Job Titles:
  • Vice President of Data Management and IT
Cliff is the Vice President of Data Management and IT at Innovative. Since 2005, Cliff has overseen all technical aspects of Innovative's operations from field preparation, to data collection, quality assurance, and managing Innovative's ongoing national online panel.

COLIN WHELAN - VP

Job Titles:
  • Vice President
Colin is a Vice President at Innovative overseeing the Vancouver team with extensive experience in quantitative research methods, communications research, and data visualization. In over 10 years at Innovative, Colin has designed and executed public opinion research for many of Western Canada's largest crown corporations, utilities, energy companies, and financial regulators.

DAN ROBINSON

Job Titles:
  • Vice President of Operations
As Vice President of Operations, Dan is responsible for all aspects of finance and operations at Innovative. Dan leads our efforts to bring our projects to market and ensure they are deployed and operated at scale.

GIORGI BUZALADZE

Job Titles:
  • Consultant
  • Consultant at Innovative Research Group
Giorgi is a Consultant at Innovative Research Group, providing insights on internal and client projects through preparation, statistical analysis, and visualization of quantitative and qualitative data.

GREG LYLE - President

Job Titles:
  • President
  • Founder and President of Innovative Research Group
  • Its Founder
Greg is the founder and President of Innovative Research Group. As its founder, Greg leads Innovative's mission to evolve market research practices by transforming the latest developments in academia into proprietary models that deliver actionable insights. As President, Greg oversees Innovative's methodical best practices and acts as the Lead Methodologist on projects across the organization.

Heather Pham

Job Titles:
  • Consultant

JASON LOCKHART - VP

Job Titles:
  • Vice President
Jason is a Vice President at Innovative, specialising in research across complex, highly regulated industries. Jason's quantitative experience covers a wide array of analytical techniques from multivariate and time-series analysis to market modeling and sample design. On the qualitative side, Jason is an experienced interviewer and focus group moderator. For over 15 years, Jason has been a sought-out advisor on regulatory issues, customer engagement programs, and customer satisfaction benchmarking. He has a unique ability to distill information about complex and heavily regulated industries into engagement programs that capture informed insights from consumers and the broader public.

JOSHUA TAFEL

Job Titles:
  • Consultant
Joshua is a Consultant providing insights and working comprehensively with quantitative and qualitative data through all levels of the research process. Joshua's background includes extensive training and experience with quantitative and qualitative research in economics and public policy. Before joining INNOVATIVE, Joshua worked as a Junior Economist, where he used survey research to report on the impact of COVID-19 to British Columbia's tourism industry. Before that, he held several research roles at the University of British Columbia in global trade policy, environmental impact policy, and crown corporation governance.

Julian Garas - VP

Job Titles:
  • Vice President
Julian Garas is a Vice President at Innovative where he manages multi-dimensional strategic research programs for government, not-for-profit and private sector clients, with emphasis on regulated industries.

Lindsay Gutoskie

Job Titles:
  • Research Analyst
  • Research Analyst at Innovative Research Group
Lindsay is a Research Analyst at Innovative Research Group, providing insights on client projects through development, analysis, and preparation of quantitative and qualitative research.

MARTHA VILLARREAL LOPEZ

Job Titles:
  • Consultant
  • Consultant at Innovative Research Group
Martha is a Consultant at Innovative Research Group, who helps with providing insights in a variety of projects as well as working with quantitative and qualitative data. Before coming to Innovative, she was a Program Evaluator & Research Assistant, who created a baseline research project for the organization that focused on obtaining feedback from clients through interviews and surveys. During her time at Ryerson, she was a Sociology Statistics Peer Mentor, where she supported students in learning statistics and resolved students' technical difficulties with the statistical software of SPSS. Martha has a Bachelor of Arts degree in Sociology with a minor in Psychology from Ryerson University, and an Ontario College Graduate Certificate from Humber College's Research Analyst Program. During her downtime, Martha is spending time with family or going on walks. As well, she tries to keep up with her favourite hockey and football teams.

MATTHEW JUPP

Job Titles:
  • Research Analyst
Matthew is a Research Analyst at INNOVATIVE, supporting a variety of projects through survey design and data visualization to produce actionable insights for clients. Before joining INNOVATIVE, Matthew earned a graduate degree from Queen's University. While studying international relations, he used qualitative research to compare perspectives on international disputes from across the academic field. Matthew's most recent research involved a multidisciplinary analysis of intra-alliance disputes, specifically the 2021 AUKUS incident between the United States and France. Matthew holds a master's degree in political studies from Queen's University, and a bachelor's degree in economics from Wilfrid Laurier University. At INNOVATIVE, Matthew continues to develop his skills in analysis and methodology, always striving to deliver clear and applicable findings. Balancing function with design, he excels at distilling challenging concepts into intuitive and visually appealing reports. Looking ahead, Matthew is excited to continue to work closely with clients and develop into a key project stakeholder.

Max Wood

Job Titles:
  • Consultant
  • Consultant at Innovative Research Group
Max is a Consultant at Innovative Research Group, providing insights on client projects through statistical analysis and working with quantitative and qualitative data.

Olga Rodriguez Sierra

Job Titles:
  • Director
Olga Rodriguez Sierra is a Director at Innovative where she works with a wide range of clients in the energy, sustainability, and finance sector. She is passionate about translating knowledge from basic academic research to actionable insights for real world problems. As a behavioural science practitioner, she applies a behavioural lens to build strategy and evidence-based approaches to diagnose and overcome barriers to enable behaviour change in all her projects. Her more than 15 years of professional experience has taken her to Canada, the United States, Latin America, and Europe, where she has engaged with interdisciplinary teams in the design, execution, and evaluation of research programs and policies. With her extensive knowledge of judgement and decision-making, Olga is the in-house behavioural economics expert. Olga received a BSc in Psychology from the National University of Mexico, an MSc in Neuroscience from the University of Tuebingen, and a PhD in Neural and Behavioural Sciences from Rutgers University. Her doctoral thesis focused on how emotions affect decision making and brain function. In her spare time, Olga enjoys reading novels, traveling, and being outside in nature.

RAYMOND LEE

Job Titles:
  • IT, Data and Programming Manager

SUSAN OAKES - VP

Job Titles:
  • Vice President
Susan is a Vice President at Innovative and works with clients across a variety of sectors. On any given day, Susan is managing multiple projects using various methodologies, responsible for everything from survey design right through to providing insightful strategic advice. Clients rely on Susan for excellent project management that is grounded in twenty-plus years of research experience. When not working, Susan enjoys travelling, playing golf and tennis, and running an Airbnb.

VANESSA AGRAWAL

Job Titles:
  • Director

VANNA McDONALD

Job Titles:
  • Director
Vanna is a director with Innovative involved in a variety of projects, providing both quantitative and qualitative support with expertise in data visualization, analyzing text-as-data, data modeling, and survey experiment design. Before coming to Innovative, Vanna was part of an academic research group focused on public opinion, political behaviour, and the social psychological roots and consequences of political polarization and identity politics. Going forward, she is focused on continuing to develop and apply her analytical and data visualization skills to a wide variety of projects, providing meaningful insights presented in an accessible and compelling way. Vanna has a Bachelor of Arts (Hons) degree in Political Science and Gender Studies along with a Master of Arts degree in Political Science from Simon Fraser University. Her most recent academic research has focused on the heterogenous effects of candidate gender on negative and attack-style online campaign communications during elections. As a fiber artist with a special interest in non-conventional and sustainable materials, outside of the office Vanna can be found crocheting, sewing reusable household items, or spending time with her many nieces and nephews.