EDAA

We at EDAA are constantly looking at the user's online experience and how we can improve this experience, and consequently user's trust in the ecosystem... EDAA was founded in 2012 by a European industry coalition representing advertisers, the advertising agency sector, the interactive and direct marketing sector, the advertising technology sector and the media sector. EDAA is governed by EU-level organisations, which make up the value chain of data-driven advertising within Europe, and acts to ensure consistency in the European self-regulatory approach. The EDAA's guiding principles are laid out in the European Industry Self-Regulatory Framework for Data-Driven Advertising and the Best Practice Recommendation for Online Behavioural Advertising of the European Advertising Standards Alliance (EASA)... The mission of EDAA is to provide the AdChoices Icon to companies active in digital advertising in Europe. The Icon is displayed on digital ads (usually in the top corner), and links..

Registration numbers: BE 0846.790.105 (W)

Primary location: Brussels United States