One of the toughest marketing challenges businesses face today is understanding how to connect with people in ways that make them want to become customers. Digital platforms give us more ways to do it. But technologies for reaching people are always subject to change...
What doesn't change are the fundamental ways we can touch them on a human level. People still make decisions with their heart. Marketing has always been about winning the heart before you can win the customer...
I'm John Gregory Olson and I help companies turn business objectives into actionable marketing strategies - strategies that build customer relationships and create long term growth and profits.