MUDRA

Mudra Institute of Communications, Ahmedabad (MICA) is the first residential academic institution in the Asia-Pacific region dedicated to meeting the needs of the Marketing Communications industry... At DDB, we have always believed that creativity is the most powerful force in business. And we know that emotionally-based creativity is a consumer motivator. Emotions, feelings and associations are the main things that drive most human behaviour and consumer choices... Whether it be a multinational company looking to enter the Indian market or a homegrown brand expanding their horizon, Mudra has helped build some of the country's biggest brands. These include McDonald's, Samsung, Maxtouch (Vodafone), Nestle Polo, Vimal, Dhara, Volkswagen and Rasna.

Also known as: DDB, DDB Mudra Group

Primary location: Bengaluru India