PHI PUBLICATIONS

The book provides an overview of the pharmaceutical market and discusses in-depth some of the industry's main data: sales data, prescription data, and plan reimbursement data... It was written to complement 'Pharmaceutical Sales Data 101, The Client Perspective', which covers the theory behind the data, by providing actual examples in full color depictions... It includes the market, customer and product overviews; however, the sales, prescription, and plan data discussions have been modified to what is relevant for the sales reps.

Also known as: Phi Publications, Inc.

Primary location: Thousand Oaks United States