S2B CONFERENCE

Apart from being a leading financial center, the Greater Zurich Area is a highly sought-after location for industries focused on knowledge and value creation. It plays host to internationally reputed research and education institutes and the close collaboration between research and business has turned it into an innovation hub for companies engaged in the life sciences (biotechnology, medical technology and pharmaceuticals), information and communication technologies (ICT), and micro and nanotechnology. The ZHAW is privileged to be working in close partnership with many of these companies... The 2014 Science-to-Business Marketing Conference in Winterthur, Switzerland, will be an international discussion forum for researchers and practitioners on science-to-business marketing and knowledge