RUMFEST

The festival was founded by Global Rum Ambassador Ian Burrell in 2007, who was keen to promote the category of rum to the world. Burrell started in the drinks industry as a bartender during the early 1990's. In 1998, he started working with the Jamaican rum company, J. Wray and Nephew Ltd. The company hired Ian as the UK's first Rum Ambassador. During the early 2000's Ian branched out and subsequently worked for other drinks brands on an ad hoc basis and with organisations such as the West Indies Rum & Spirits Producers Association, which represents several different Caribbean rums. In 2007 Ian Burrell created the UK RumFest, a world's first at the time.

Also known as: The Rumfest

Primary location: London United Kingdom